Domain Names – Dot MX is For You If You Are Planning on Doing Business Anywhere in North America

Are you planning on doing business “South of The Border Down Mexico Way?” Or maybe you just want to do business with the Spanish speakers in your own area? Either way, this year brings with it a unique opportunity to get in on the bottom floor with domain names appealing to residents of Mexico or Spanish speakers here in the U.S. The domain administrators for Dot-MX, the country code, top-level domain (cctld) of Mexico have opened it for unrestricted registration for the first time since it was first developed over twenty years ago.

Nobody should doubt the pride Mexicans feel in their nation, language and culture. They now have a chance to display that pride on the internet. Mexico has more people than Germany, France or Italy and until now less than a half million of them owned a domain name reflecting their heritage; this in a nation with more than thirty million people on the internet!

The big domain registrars like Godaddy.Com saw this coming and built whole new sections around the potential business. Still, a non-scientific and mostly whimsical check of the domain name registries shows a lot of interesting domain names remain to be registered. Take for example, “fecha de nacimiento” (date of birth); “ropa usada” (anybody familiar with the border country knows how important “used clothing” is in the area); “lo mismo” (the same) and “la ley dice” (the law says!).

Interestingly enough, all of these Spanish phrases have already been picked up as Dot-Com’s. How long do you think it will be before they become Dot-Mx’s? Also surprisingly, some rather popular English words remain unused. Take for example, “precious,” “favorite” and “modern.” None of these words remain free in the Dot-Com universe or even in the wider world of European country code, top-level domains like Germany’s Dot-De or Italy’s Dot-It. Why they are still running around loose is a mystery to me!

It’s an opportunity folks we won’t be seeing again for some time, folks! You might want to take a look at Dot-Mx if your business plans extend to doing business with Spanish speakers from and in Mexico.

2 Steps For Domain Branding Success

There are important business steps that any new business entrepreneur must take, and one NOT to miss is branding! Hello everyone, I’m Carl Rioux and today we will be talking about the importance of branding your business correctly and what it means for your domain name.

First, let’s start by talking about brand names. A brand name is a word, name, symbol, etc., esp. one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc. Now I would add to this definition by saying it’s a way to stand out in the crowd by waving your hands back and forth saying “hello world, here I am and you know exactly what I’m here to do because you’ve seen me before!” According to BrandZ 100, the top 3 brands are…Google, Microsoft, and a major red and white pop which I’m sure all of you know. Now this varies by region, for instance, in Asia it is China Mobile, ICBC, and Toyota that take the lead and in Europe it is Nokia, BMW, and SAP that get the top honors. Regardless of where you are in the world or what business you run, you MUST have a brand name and MUST make sure it is consistent and recognizable! Here are steps that will ensure your branding success:

STEP 1 – ANALYSE YOUR BRANDING IMPACT

As you start your new business or restructuring an existing one, you must first think of the brand and the impact it has (will have) on your products and services and you need to ensure your domain is available. For example, if you run a French cuisine restaurant, you may want to name the restaurant “Le Parisian”, but does that represent your restaurant? Will the food only be French? Will it only be traditional food from Paris or France? Will it have a European feeling? If so, then great…if not, then maybe thinking of a business name with a broader representation of your restaurant would benefit you and your clientele. Then there’s getting your website domain name so that it correctly represents your business. You would not want to have a domain name ” thefrenchrestaurant” when you are “Le Parisian”. So the best option for this dilemma is to try to get the domain name at the same time as your business name, and if either one is unavailable then keep searching until the perfect match is made. For some of you that are searching for a domain and you see that it is for sell (auction), you need to consider purchasing this “for sale” domain as it could have more value to you then the actual ticket price. Having a domain name that matches your business name is the best way to get brand recognition both on the streets and online.

STEP 2 – THE RIGHT LOGO

Once you have selected and confirmed your business name and domain, you must now design the right logo. Your business logo needs to be professional, simple, recognizable, memorable, and must appeal to all genders and race. Finding the right logo is very complex and you must take your time before making your final choice. Some corporations spend millions analyzing the impacts of their corporate logos and their return on investment (ROI). Will the income generated by the recognition offset the cost of changing/creating the logo? What will this logo represent and how will the consumers relate/react to it? Are the colors right? Is it the right message? Is it the right size? These are crucial questions you must ask yourself when in the process of creating your logo. Remember, once you implement this logo, it will be your heart and soul. You will incorporate it on your website, stationary, banners, promotional material, signs, company cars, etc…so changing the logo once implemented is VERY expensive.

As you can see, the branding of your business is something that must be taken very seriously as the impacts (good or bad) will follow you for a long time.

Is Your Domain Registrant Email Active? Check Here For the Potential Consequences

Ask yourself this question: Will the registrant email you use for domain registrations exist even if you l were not in the company anymore?

The golden rule is to ensure that the contact email is not dependent on a specific employee and is a corporate email. It is rare that an employee stays with a company forever, so the WHOIS (official registrant data) contact email has to outlive any person. You can always update your admin or billing contact email with your registrar (GoDadddy, EuroDNS, European Domain Centre etc.), but the WHOIS email can only be changed via the local hostmaster (DENIC, AFNIC etc.).

Here are 3 scenarios where an inactive or misspelled contact email causes problems:

1. When making a registrar transfer the country hostmaster uses the email in the WHOIS to send an email to the registrant. This email has to be confirmed in order to complete the transfer. In many cases this email does not exist anymore. This would have been avoided if a generic email was used like info@, support@ or it@. To change the email is not easy, as it has to be accepted by the contact person, who most likely is the former employee.

2. A misspelled contact email can have dire consequences. Some years ago an online betting agency had misspelled the domain in their contact email. A 3rd party observed this, registered the free domain, created the email and transferred the other domain to him. The email controls the ownership of the domain !

2. Companies can change name and expire unused domains. But what if an expired domain formerly was used as contact email for current domains. I repeat, the email controls the ownership, and someone can snatch up the company┬┤s domains as referred to the example above.

The method used in 2. and 3. is of course illegal, but any company losing their online identity overnight is willing to pay thousands of Euros to the thief to get back the domain right away, instead of trying to claim it back legally.

How often does this happen? Often, but no company is interested in ending up in the media for not having 100% domain control, so it is better to settle quickly and move on. It is not too late for you however. Check your WHOIS data today.

The IT Industry and Web Development in Bangladesh

The IT industry in Bangladesh has known many ups and downs in the last few years. However, there are certain sectors such as web development and hosting that have registered increased revenue and have contributed greatly to the economy of this country. With the advent of the Internet, it is not surprising that the number of IT companies in Bangladesh, members to the Bangladesh Association of Software and Information Services, has increased from 17 to 326 in 2009. The competence and competitive nature of the IT companies operating in this country have played an important role in the popularity outsourcing to Bangladesh has gained. In Bangladesh, Internet utilization and software export have started to become common only after 1996 and since then, this country has gained a leading position on the Asian market. When it comes to web development and domain hosting in Bangladesh, the focus is on outsourcing and many western countries rely on the services provided by Bangladesh IT experts. As a renowned and preferred outsourcing destination, Bangladesh has gained the attention of various European IT companies and determined major brands open offices in this country. The main reason why specialists and customers alike view the services provided by the people of this country is their cost-effectiveness and their high-quality. When we talk about Bangladesh website design companies or software developers, it is important to mention that the affordability of the services is not relevant for the quality of the work. Bangladesh is renowned for its skillful programmers, designers and developers ranking next to Russia for its high number of IT graduates.

Nowadays, outsourcing has become the success recipe on a highly competitive market. Companies focus more on their core activity and rely on experts to solve secondary issues such as launching their official website. Not only is outsourcing cheaper than hiring specialists and paying for the technology yourself, but you can also take advantage of years of experience a specialized company has in a certain domain to obtain better results. It is therefore not surprising that the outsourcing policy IT companies in Bangladesh adopted have managed to bring high returns and gain them a great reputation on the dedicated market.

The reason why IT services are cheap and efficient in Bangladesh is the fact that this is a developing country. The ambition and perseverance of the population coupled with smaller income rates compared to the western world has determined the IT sector to skyrocket in terms of quality, while maintaining the difference in price making everything from web development to web hosting and design affordable. Whether we talk about design services or software development, you can easily find an expert from Bangladesh capable of solving your problem at a fraction of the cost. This is why the specialists from this country are so sought for, especially by small businesses. In a nutshell, Bangladesh owes its economic increase partly to the IT sector that has brought new opportunities not only to this country, but also to individuals and organizations requiring high quality and affordable hosting, web development or software solution.