History of European Motocross

Motocross developed as a kind of motorcycle or all-terrain racing sport that took place on off-road tracks including muddy, hilly, slushy or rocky routes. It was in the early part of the twentieth century that the sport had its origin in Great Britain. Known then as ‘Scrambles’, motocross was a word that derived from the combination of the French word motocyclette meaning motorcycle and ‘cross-country’. Since then the sport gained and grew in popularity as motocross.

The first known motocross event was held in 1924 in Camberly, Surrey and was called the Southern Scott Scramble. This is the event that led to the initiation of motocross in the sporting world. After this event, scrambles started becoming quite a rage with sporting events and this fad continued through the 1920s and 30s. Motocross racing spread wildly as a highly popular sporting event throughout Europe in the years to follow.

It was after the Second World War that the sport gained recognition at the international level. Towards the end of 1950, a proposal for the launch of a motocross event of international standing was submitted to the F.I.M. (Fédération Internationale de Motocyclisme) or the International Motorcycling Federation, by the Belgian Federation. In 1952 the F.I.M. created the European Championship in which motorcycles with 500cc engines were used. This was a major turning point in the history of motocross racing and the sporting events associated with it. By 1957, this event had been upgraded to World Championship status.

The first of the motocross racing events of the championship series was held in 1952 in the 500cc category and had heavy Belgian dominance in that year as well as the years to follow. Auguste Mingels, Victor Leloup, René Baeten and Nic Jansen were some of the motocross riders that occupied the winning positions in those years. Great Britain’s presence was also felt in the motocross championships during this period with Les Archer, John Draper, and Jeff Smith as some of the famous riders of the age.

In 1957, the 250cc engine category was introduced to the F.I.M. Motocross World Championships. The first series in this category was won by German motocross rider Fritz Betzelbacher, followed in second position by fellow countryman Willi Oesterle. German dominance was overtaken, in the years to follow, by the British in the first few years of the 1960s. In fact, in 1961, the first three winning positions were all occupied by British motocross riders Dave Bickers, Arthur Lampkin and Jeff Smith, respectively.

This period also witnessed Swedish dominance in the 500cc category, with motocross riders from the country winning the first three positions in three consecutive years starting 1960.

It was in 1975 that the 125cc motorcycles entered the Motocross World Championship arena. Belgium was once again the dominating country in the initial few years. This was also the period when Japanese manufacturers started entering a domain that was largely dominated by European companies. Suzuki was the first such company to enter the motocross world with their 250cc engines.

The 1960s are also best-remembered in motocross history as the era in which the sport crossed international waters to be introduced in the United States.

Over the years, motocross has become one of the most popular motorcycling events in the world. It has also led to the development of variations such as Freestyle, Superhot, Super cross and Sidecars. All these developments are manifest of the excitement and adventure the sport continues to generate among riders of all kinds.

Lead Generation Techniques and Software for Changing European Markets

It’s obvious that every business under the sun is highly dependent on its marketing and sales team for generating profit. But for marketing personnel to maximize their performance, sales leads are the most crucial link in the entire chain of the revenue generation process. In fact, the quality and quantity of sales lead often become the key differentiators between rival organizations vying with each other to grab a slice of the market share pie. However, society as a whole has witnessed a sea change in computing prowess and its implications during the last decade. No wonder, incipience of Information Technology as the key driver of our lives has revolutionized the very concept of the lead generation process too.

Lead generation has been conventionally perceived as the marketing process of instigating interest of the target group in a single or range of products and services, aimed at creating a sales pipeline. But contemporary practices of this technique have been developed with emphatic usage of multiple digital channels that encompasses integrated online and social platforms due to the emergence of self-directed buyers, who performs a comprehensive online research before deciding to purchase from a particular vendor. This is more true for tech-savvy young generation of developed economies like the European Union, USA, Canada to name a few; the trend is gaining momentum in developing markets too. Also, reliance on 3rd party data provided by market research firms has been diminished by the concept of owning big data. Most importantly, data analytics has made business decisions extremely fact-based, which is in sharp contrast to the earlier mindset of combining intuition and personal experience.

In this context, of particular interest is the dynamic economics of the European Union, which is evolving and consolidating at the same time. It’s a tricky environment and desperate time for marketing professionals across companies and countries. The biggest challenge for them is to generate high quality leads – the pre-requisite for driving successful campaigns and converting prospects to customers. The complexity is compounded by lack of affordable resources that can provide crunch data for feeding effective tactics like telemarketing and promotional emails. Fortunately, Chief Marketing Officers are pulled out from the abyss by Information Technology sector, which periodically launches versions of lead generation software for UK, France, Germany and other major economic powerhouses in Europe – helping to revamp the balance sheets and investor sentiments across the continent.

But change is inevitable and lightning sometimes strikes twice! The socio-political scenario in the UK is going through a radical change. After Ireland, it’s time for Scotland to break the old ties and establish its independent identity. As a consequence, from a marketing perspective, lead generation software for the UK will be of greater relevance. Economic pundits are speculating the possible impact of this split up because of numerous modifications in identification pointers like website domain names, postal addresses and phone numbers. If these changes are not sorted out at the earliest, they might trigger instability in businesses. Definitely, vendors providing lead generation software for the UK, after political reconciliation, will need to revise their source codes and algorithms to cater to the business requirements of the modern United Kingdom.

Having an EU Domain Can Be an Advantage

Studies indicate that having a ‘dot eu’ (.eu) domain name can be a business advantage. These studies show that this domain name proved to be very effective, with many small and medium enterprises stating that having the.eu domain name enhanced their business image and that they had seen increased access to business opportunities in Europe because of it.

Understanding Domain Names

Domain names were developed in response to the explosive growth of the internet. Domain names provide an easy way of remembering internet addresses. The original Internet Protocol addressing system (e.g. 66.230.200.100) is much more difficult to remember.

The key elements of a domain name are in the ‘dots’ which separate the different parts of a domain name, more specifically the letters following the last ‘dot’ in a domain name called the Top Level Domain (TLD). Standards developed over the years and currently administered by the Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit, private sector organization formed by a broad alliance of internet stakeholders – classify TLDs into two categories:

  • country code top level domains (ccTLD), which are used by countries or dependent territories or regions. Under ICANN regulations, this is two letters long and refer to a specific country, e.g..jp for Japan, etc.; and
  • generic top level codes (gTLD) that are to be used by a particular grouping of organizations or entities. Some of the gTLDs established in 1984 when the domain name concept was first implemented are the popular ‘dot com’ (.com), ‘dot org’ (.org) and ‘dot net’ (.net) referring to companies, organizations and networks, respectively.

ICANN has, over the years, expanded the listing of gTLDs, which now include such top level domains as ‘dot biz’ for business entities, ‘dot edu’ which is reserved for institutions of learning such as colleges and universities, and ‘dot museums’ for legitimate museums.

One relatively recent change in the system was the expansion of the ‘dot gov’ TLD,which used to refer only to US Federal government offices, to encompass national government agencies worldwide, distinguished from the US government by the inclusion of their ccTLD (for example, http://www.mofa.go.jp for Japan’s Ministry of Foreign Affairs).

The Advantage of a ‘dot eu’ Domain Name

The European Council’s initial effort to establish ‘dot eu’ as a European Top-Level Domain began in 1999, with the European Commission undertaking various preparations (including appointing EURid as the operator of ‘dot eu’ in May 2003) until ‘dot eu’ was included in the root zone of the Internet Domain Name System in March 2005.

The primary advantage of the ‘dot eu’ is that it will establish your company or organization as a European entity without the confusion of the earlier country code TLDs. While some country codes are obvious, such as ‘dot uk’ referring to the United Kingdom or Britain, or ‘dot fr’ which can easily be assumed as France, others are not so obvious. Spain’s ccTLD, for example, is ‘dot es’ and not, as is usually assumed ‘dot sp’; Germany’s ccTLD is ‘dot de’ rather than ‘dot ger’, which may conflict with Greece’s ‘dot gr’.

Having a ‘dot eu’ domain name makes it extremely clear that your company is a European-based entity which, by itself, removes major confusion especially if your ccTLD is not as easily recognizable, ‘dot se’ for Sweden, for example. Adding the ‘dot eu’ designator makes it clear that your company is European (‘dot se dot eu’).

Free Domain Name Searches

Quite often freebies of different kinds are offered on the Internet. In fact, though, very few of them are really free. Those making the offer will more often than not expect something in return.

Under normal circumstances, you have to pay some amount of money to get your domain name registered. Recently however some companies are offering free domain names. In return, they may require customers to add banner ads to their websites or to participate in other marketing schemes. The provider of the free domain is in most cases likely to remain the owner of the domain. Among the defunct companies that offered free domain names were NameZero and Freeservers (a subsidiary of NetZero at present).

Belgium is one European country that offers free domains in the .be TLD. Perhaps part of a temporary promotion, there could well be a renewal fee eventually for the registrants to maintain their domains.

But compared to other offers, there are relatively few that offer you free domains when you sign up for an offer. It may be because the costs of these services or products are too low to deserve much interest. There indeed are a few free domain offers on the net, but they expect you either to buy hosting or to sign up and post at forums. But remember, most web hosting companies will register the ‘free’ domain in their own name. If you are annoyed due to some reason or the other and want to change the web host, you lose the domain name. That means all the hard work you put in to develop the brand image goes up in smoke. However, it is not exactly an intelligent move to refuse a free domain name if there is no catch involved. You can find about free domain names from various databases through various Web sites.